Adam Gross

CEO & Co-Founder

Adam Gross was born and raised in Miami, Florida. After completing his Bachelors of Science from Syracuse University, Adam moved to Washington, D.C., and entered what would become the start of a 20+ year entrepreneurial career. A veteran of three separate start-up success stories, Adam brings to RightEye a combination of experience, work ethic and know-how to develop critical strategic alliances, navigate initial product launches and facilitate growth. Most recently, Adam co-founded and built a healthcare cost containment company into an industry leader. When a larger competitor acquired that company, Adam oversaw the transition and integration before leaving to start RightEye.

As RightEye’s CEO, Adam is responsible for directing overall corporate strategy, sales, marketing and product implementation for the company. The impetus behind Adam’s passion for RightEye is a strong desire to build relevant technology that is innovative and that also has a direct, positive and quantifiable impact on real lives.

Dr. Melissa Hunfalvay

Co-Founder & Chief Science Officer

Dr. Melissa Hunfalvay is a former professional tennis athlete, internationally recognized coach, scientist, co-founder of RightEye and visionary. Originally from Australia, Melissa played on the professional tennis circuit in the United States, Australia and Europe.

As a professional coach, she worked with a dozen male and female athletes ranked in the top 20 on the world junior circuit including Wimbledon and US Open junior champions. She has also coached wheelchair tennis US Open champions and Paralympic champions. In 1998, she was the youngest female coach in NCAA1 history. In 2006, she was part of a team ranked number one in the world for coaching staff.

As a scientist, Dr. Hunfalvay completed her Doctorate in Kinesiology (Sport Science and Psychology) from the University of Virginia and master’s in clinical psychology from Campbell University. In her studies, she examined human performance, specifically where professional athletes look. Using innovative eye-tracking technology, she was able to “see what the athlete sees” to pick up cues in their environment allowing them to anticipate, predict and make decisions.

Using the same eye-tracking technology and scientific methodology, she consulted for teams and individual athletes in the NFL, NHL, NBA, MLB, PGA, ATP and WTA as well as Military Special Forces, Special Operations Command and other professionals including police officers, brain surgeons and astronauts.

Dr. Hunfalvay is a vision specialist who draws from her experiences as an athlete and coach to assist others in putting theory into practice via easy-to-use technological products. Her expertise solves scientific questions using eye-tracking technology to better understand the human condition.

She has published many works from peer-reviewed scientific articles to practical coaching and clinical applications to technology articles and book chapters. She has presented at over 100 conferences throughout the United States, Europe and Australia. Dr. Hunfalvay is a Certified Mental Performance Consultant with the Association for Applied Sport Psychology and is listed on the United States Olympic Committee Sport Psychology Registry. She is on faculty at the Carrick Institute for Clinical Neuroscience and Rehabilitation Center for Human Performance. She also serves as an Advisory Board member for several organizations.

As RightEye’s Chief Science Officer, Melissa creates, develops and tests all RightEye products. She also leads RightEye’s research branch. She is driven by her passion to build eye-tracking solutions to positively impact everyday lives.

Dave Taylor

Chief Revenue Officer

Dave Taylor is known for his unique ability to bring a blend of creative and analytical abilities in leading sales and marketing organizations in a symbiotic ecosystem. He has architected, built, and led a half a dozen combined sales and marketing organizations during his career.

Dave brings over 30 years of executive marketing and sales experience directing thousands marketing campaigns and sales programs designed to drive customer acquisition, increase customer value, and decrease customer churn. Prior to RightEye, Dave served as Senior Vice President of Sales & Marketing at Kajeet, Inc., a wireless mobility solutions company. At Kajeet, Dave was responsible for increasing company revenue by driving business development programs and providing hands-on leadership for the marketing, sales, and customer success teams. During his tenure, he successfully grew the company revenue by more than 3,200% and increased the client based from 11 to over 1,100 accounts. Dave has also served as Chief Sales and Marketing Officer at Management Concepts, Inc., Vice President of Worldwide Marketing at Learning Tree International, and Executive Vice President of Sales & Marketing at DataLab USA.

As Chief Revenue Officer, Dave is responsible for driving the company’s revenue by leading the business development, sales, marketing, and customer success teams. Dave earned his MBA from George Mason University and holds a BFA from Massachusetts College of Art & Design.

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Jan DeFalco

VP of Customer Success

Jan DeFalco is a seasoned customer success and marketing executive with 30 years of experience driving growth for both Fortune 500 and boutique professional services firms. Driven by years of big data experience, marketing leadership, and a laser focus on customer outcomes, Jan has proven her ability to grow revenue through customer understanding and analytics.

Prior to RightEye, Jan serviced as Vice President, Customer Lifecycle Marketing for a luxury design/build firm in Northern Virginia where she was responsible for driving demand and growth in an extremely competitive real estate market. During her 10-year tenure, the firm accomplished 800% growth and was named to the Washington Business Journal’s 50 Fastest Growing Companies and the Inc. 5000 Fastest Growing Companies lists. Jan also served as Managing Director, Brand and Consumer Marketing at SLM Corporation (Sallie Mae), where she was responsible for generating $770M in new and recurring loan volume. While working at MCI, Jan managed key airline partnerships including United Airlines and oversaw a $270M annual revenue commitment. Prior to MCI, Jan managed affinity marketing for the PGA, IEEE, and other key accounts at Seabury & Smith, a subsidiary of Marsh & McLennan Companies.

As Vice President, Customer Success, Jan plays a key role in fulfilling RightEye’s aggressive growth goals by increasing customer revenue and mitigating churn. Jan earned her Bachelor of Science degree from James Madison University.

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David Booker

VP of Channel and Distribution

David has over 25 years of executive experience, leading and growing companies across the globe. Having led several companies through major transformations, David has learned the importance of focusing on what really matters and then executing on the objectives. His broad responsibilities as an operational executive provide him with significant experience in all functions of a business.

David’s path to RightEye began in sales and sales leadership before moving into executive roles. As President of the Canadian subsidiary of Learning Tree International, David and his leadership team grew the business substantially, exceeding client expectations, developing systems and processes, and providing a valuable return to all stakeholders – clients, employees, suppliers, and investors. Later, as the COO of Learning Tree International, David had executive responsibilities for all international subsidiaries.

In 2015, David joined Stratford Managers as COO. In partnership with the SLT, David led the business to triple-digit revenue growth over the next 4 years while developing the infrastructure for future growth, clarifying the notion of the business, and improving customer experience.

David is co-author of ‘7 Step To The Boardroom’ published in 2013. In the book, David describes his trademarked ‘Career Acceleration Process’, designed to help people get ahead in their careers.

David lives with his wife and four children in Ottawa, Canada. Together with his wife Julie they run a family business ‘Wig Stories’, a mission-driven venture that supports cancer patients while they go through chemotherapy treatment.

Image: Greg Carter Bio

Greg Carter

VP of Marketing & Sales Operations

Greg Carter has a passion for building high-performing Marketing teams within mission-based organizations. Greg brings 15 years of experience creating B2B-centric digital experiences and enables Sales and Marketing teams to thrive within efficient and effective back-end systems.

Prior to RightEye, Greg served as the Director of Marketing at Kajeet, a wireless mobility solutions company helping close the Homework Gap for low-income students. During his tenure, the Kajeet client base grew from 76 to more than 1,000 accounts.

As RightEye’s Vice President of Sales & Marketing Operations, Greg is responsible for driving sales-qualified leads across a spectrum of target markets, building brand awareness within each market, and owning the Sales and Marketing ecosystem. Greg earned his Bachelor of Science degree from The Florida State University.