CEO & Co-Founder
Adam Gross was born and raised in Miami, Florida. After completing his Bachelors of Science from Syracuse University, Adam moved to Washington, D.C., and entered what would become the start of a 20+ year entrepreneurial career. A veteran of three separate start-up success stories, Adam brings to RightEye a combination of experience, work ethic and know-how to develop critical strategic alliances, navigate initial product launches and facilitate growth. Most recently, Adam co-founded and built a healthcare cost containment company into an industry leader. When a larger competitor acquired that company, Adam oversaw the transition and integration before leaving to start RightEye.
As RightEye’s CEO, Adam is responsible for directing overall corporate strategy, sales, marketing and product implementation for the company. The impetus behind Adam’s passion for RightEye is a strong desire to build relevant technology that is innovative and that also has a direct, positive and quantifiable impact on real lives.
Dr. Melissa Hunfalvay
Co-Founder & Chief Science Officer
Dr. Melissa Hunfalvay is a former professional tennis athlete, internationally recognized coach, scientist, co-founder of RightEye and visionary. Originally from Australia, Melissa played on the professional tennis circuit in the United States, Australia and Europe.
As a professional coach, she worked with a dozen male and female athletes ranked in the top 20 on the world junior circuit including Wimbledon and US Open junior champions. She has also coached wheelchair tennis US Open champions and Paralympic champions. In 1998, she was the youngest female coach in NCAA1 history. In 2006, she was part of a team ranked number one in the world for coaching staff.
As a scientist, Dr. Hunfalvay completed her Doctorate in Kinesiology (Sport Science and Psychology) from the University of Virginia and master’s in clinical psychology from Campbell University. In her studies, she examined human performance, specifically where professional athletes look. Using innovative eye-tracking technology, she was able to “see what the athlete sees” to pick up cues in their environment allowing them to anticipate, predict and make decisions.
Using the same eye-tracking technology and scientific methodology, she consulted for teams and individual athletes in the NFL, NHL, NBA, MLB, PGA, ATP and WTA as well as Military Special Forces, Special Operations Command and other professionals including police officers, brain surgeons and astronauts.
Dr. Hunfalvay is a vision specialist who draws from her experiences as an athlete and coach to assist others in putting theory into practice via easy-to-use technological products. Her expertise solves scientific questions using eye-tracking technology to better understand the human condition.
She has published many works from peer-reviewed scientific articles to practical coaching and clinical applications to technology articles and book chapters. She has presented at over 100 conferences throughout the United States, Europe and Australia. Dr. Hunfalvay is a Certified Mental Performance Consultant with the Association for Applied Sport Psychology and is listed on the United States Olympic Committee Sport Psychology Registry. She is on faculty at the Carrick Institute for Clinical Neuroscience and Rehabilitation Center for Human Performance. She also serves as an Advisory Board member for several organizations.
As RightEye’s Chief Science Officer, Melissa creates, develops and tests all RightEye products. She also leads RightEye’s research branch. She is driven by her passion to build eye-tracking solutions to positively impact everyday lives.
Barbara Barclay is a recognized expert in the field of eye tracking with 20 years of experience as a successful business executive. A technology industry expert, she is a frequent speaker at conferences that focus on cutting edge eye-tracking solutions. Barbara is at the forefront of the eye-tracking field and continues to push the boundaries of this technology across many verticals.
Prior to RightEye, Barbara served as the General Manager of Tobii Technology North America, an international eye-tracking technology company. While there, she significantly expanded the company’s customer base, developed innovative and award-winning product offerings, and successfully increased the company’s brand visibility throughout North America. Prior to Tobii, Barbara served as a Vice President of Marketing for LexisNexis, Head of Global Services for comScore, and General Manager for ACNielsen in the UK.
As President of RightEye, Barbara is focused on the expansion of the company’s product offerings into new markets and industries. She earned her MBA in Marketing from Kelley School of Business at Indiana University and a Bachelor of Arts in German and Economics at Vanderbilt University.
Chief Marketing Officer
Daniel Heimlich has a 25-year track record of successfully launching new products, building brands and driving demand for cutting-edge technology companies. He is especially passionate about solutions that can make a life-altering impact.
Most recently, Daniel was marketing vice president of North America for Blackboard, the world’s leading education technology and services company, which impacts millions of students worldwide. As one of the original employees at Citrix, Daniel played a key role in helping the software company grow from $40 million to $600 million in six years. As the chief marketing officer at Netuitive, he drove the marketing strategy that enabled the analytics software company to grow from a startup to a $20+ million company. He later launched The Heimlich Group, a marketing consulting firm with nearly two dozen technology clients across the United States and Europe.
At RightEye, Daniel is responsible for all aspects of the company’s marketing — including branding, product marketing, public relations, social media and demand generation. He also oversees RightEye’s customer engagement programs.
Vice President of Sales
Lorne Beitler has a 14-year track record of top performance in sales and sales leadership in the technology, SaaS and best practice research space. He originally hails from the suburbs of New York City, and still holds onto both his fandom for the area’s professional sports teams and his affinity for its cuisine with a tight grip. However, he has been a converted Washingtonian since 2001.
Most recently, Lorne contributed to the extraordinary growth at CoStar Group, Inc. over a period of 10 years, helping the company eclipse $1 Billion in annual run rate, while earning a multitude of honors, from President’s Club Awards in 2013, 2014 and 2015, to the Outstanding Leadership Award in 2016 and the Sales Force MVP Award in 2017.
Lorne brings to RightEye a passion for servant leadership, a plethora of experience in building high-producing sales teams and the intellectual curiosity to help lead a pioneering new technology in an important marketplace. Lorne is particularly inspired by RightEye’s mission of improving patient care for all Americans and around the globe.
As Vice President of Sales, Lorne’s charter is to build a team of sales professionals to increase RightEye’s market share and deliver on its revenue targets.
Lorne earned a Bachelors of Business Administration from George Washington University and a Masters in Professional Studies from Georgetown University.